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Doing Business in an Expanding Reality - Page 5

  • The Repères access panel is certified ISO 26362

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    Logo combiné 20252-26362.JPGecran_reperes_panel_smal.JPG

    As a part of our quality strategy we were proud to obtain ISO 26362 certification at the beginning of the year for our access panel of French internet surfers.

    Repères is the first market research company in France to obtain this certification which guarantees compliance with the best practises for the management of an access panel as defined by the profession.

    This is a part of our Web strategy:

    Since 2006, we have greatly invested in the Web with the aim of renewing research protocols by using new technologies.

    This has led us to develop our own platforms such as the one used for the Home Use Blog or to explore new territories such as Second Life, in which we have set up an access panel of more than 10 000 avatars from all over the world.

    All this research and experimentation has enabled us to acquire in-depth expertise in the field of online research and the creation and management of Internet panels.

    Last year, we created a Web Development department, with three people under the management of Christophe Desgouttes, and dedicated to:

    We have thus been able to recruit French Internet surfers for our own access panel and have gradually started to insource our online studies (our international online studies are still conducted with partners, namely SSI).

    This strategic choice of insourcing enables us to offer our clients more competitive prices, while guaranteeing the quality of the information gathered.

    The Repères panel is composed of 27 000 people today, with an objective of 50 000 people within the next year.

  • Towards the métaverse: the computer of tomorrow is (almost) already there!

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    The integration of the real and the virtual world is a major trend that has still many surprises in store for us.

    This amazing video produced by the Proâme prospective agency that Maryline Passini informed me about is not to be missed.

    The part that is recommended above all starts from the 5th minute, where the computer is freed of its traditional supports (screens, keyboard and mouse) and starts to interact with the real world:

     

  • SEMO 2009: Repères wins two “Grands Prix des Etudes” awards

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    logo Emotional Monitoring.jpgcocreation Reperes tete.jpgAs in 2008, Repères received two "Grands Prix des Etudes" Marketing awards at SEMO.

    This is the second year running that the Emotional Monitoring method has won awards: After the Silver Trophy in the category of International Surveys for a Thalys Emotional Monitoring conducted in 4 countries, we were proud to receive the Golden Trophy this year in the Brand/Product/Communication category for an Emotional Monitoring study of Fleury Michon.

    The aim was to determine the impact of a TV sponsoring operation on the emotional relation linking the customer to the Fleury Michon brand. The Emotional Monitoring approach has proved particularly effective in analysing the impact of a campaign and in providing operational recommendations.

    At the same time we received the Silver Trophy Field award for the Prospective Interactive Co-design of “Fresh fruit and vegetable kiosk” undertaken jointly by Repères and the prospective agency Proâme (Maryline Passini) for UNFD and CTIFL. The objective was to use consumers' imagination to promote the consumption of fresh fruit and vegetables in an urban environment.

    A warm thank you to our clients who put their trust in us regarding these new approaches, especially Catherine Roty from CTIFL, Sandrine Choux from UNFD, and Eric Coly and Hervé Dufoix from Fleury Michon.

  • Repères at SEMO

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    logo_semo200x103.gifEvery year the SEMO exhibition is the most important event in the survey and opinion poll industry in France, and it is an occasion for Repères to meet its clients, prospects and partners.

    It is also a fine opportunity to present our latest research in methodological workshops. Whenever possible we try to organise these workshops in partnership with a client who is a user or co-designer of a method.

    In recent years we have had the opportunity to present the following innovations at SEMO:

    In 2005:

    • The creation of the Emotional Monitoring method with Moet Hennessy (renovation of imaginary approaches to the brand)
    • The Product Insight method (a qualitative approach that makes it possible to identify by means of a blind test all the “stories” a product conveys)

    In 2006:

    • The creation of the Home Use Blog with Danone Research, a protocol for real-time testing of prototypes, even disruptive innovation prototypes.
    • The PackExpert packaging test that combines quantitative research and the memory expertise of Impact Mémoire (Memory Impact)

    In 2007:

    In 2008:

    • The Heineken case study on the use of Emotional Monitoring
    • Our research with Franck Saunier in the field of Video Studies (integration of non-verbal communication in the research process)

    In the same vein, we will have the pleasure of presenting two workshops at SEMO 2009, with clients participating in presenting case studies:

    • On Wednesday 4th November at 3:30 p.m.: The case study of an interactive and prospective co-design experiment, presented by Catherine Roty from CTIFL. This protocol, which we have now used several times in different sectors, makes it possible to generate operational disruptive innovation routes for new products and services. It is based on a collaborative consumer approach, boosted by prospective stimuli designed by the Proâme agency.
    • Thursday 5th November at 3:30 p.m.: A case study on the identification and modelling of product appreciation drivers, presented with Valérie Sarkis from PEPSICO. These studies based on Bayesian networks make it possible to greatly increase the added value of product tests, especially by providing highly operational optimisation recommendations.
  • Serious lab for innovation: R&D at Repères receives support from the government within the framework of the plan for restarting the economy

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    plante croissance.jpgThe Repères vision is founded on designing new market research tools. It is in such a context and as an extension of our work on virtual worlds that we became interested in the Serious Game phenomenon: This type of protocol, generating excellent results in the field of teaching and training could be a solution for making our studies more participative, more involving and producing more creative results. The question is, could we invent the “Market Research Game”?

    We evoked the idea of such research with Guy Parmentier from the ESC Chambéry laboratory, with whom we are collaborating in the field of the Co-designing of Virtual Worlds. Guy suggested we join a working group that happened to be forming on the subject.

    With this group, composed of three companies (Sphinx Développement, Symétrix, Repères) and two research laboratories (Syscom and ESC Chambéry), we had the pleasure of being selected within the framework of a call for research-development projects by the government, within the context of the “Digital” part of the plan to restart the economy launched on 27 May last by Nathalie Kosciusko-Morizet.

    Our shared project “Serious Lab for innovation” is aimed at developing a web platform making it possible to implement Serious Game principles in a market research approach.

    The Serious Lab project should result in an operational prototype by the end of 2011 and will receive a global subsidy of 700 000 euros.