The following Press Communiqué announced the creation of the association Recréation which was recently set up to represent a significant number of players in the marketing research and opinion poll sector.

Press Communiqué dated 25 January 2011

The leading players in the marketing research and opinion poll sector believe that their industry no longer has an annual event representing the diversity and vitality of the sector and which is not sufficiently appealing for the buyers and users of studies.

This has led to the creation of the association “Recréation” the vocation of which is to define what should be the new key event for professionals in the sector: objectives, content, form, organisation, topics, audiences... The success of this spontaneous initiative points to the urgency of taking action: in just 4 weeks, more than 55 research institutes – including 12 among the Top 20 – and service providers joined the Association, which now includes close to 100 members.

The aim of the association is to define specifications based on the analysis of past experiences and expectations and which will also introduce innovations. These specifications will be communicated at the end of 2011 to event organisers.

The users and commissioners of research studies, research institutes, companies conducting field research, data processing specialists, software providers, and the representative organisations of the sector… all marketing research and opinion poll professionals are invited to provide input.

To join us, subscribe to the association on Linkedin: http://www.linkedin.com/groups?about=&gid=3701284&amp...

Companies already belonging to Recréation:
ABC Marketing, Actudes interviews, Actiplay, ADN, Ami Software, Areyounet, Askia, Audirep, BVA, Callson, Cint AB, Concomitance, Côté Client, Cyble Marketing, CRM Metrix, Datacall, Double Précision, EDfield, EDinstitut, Equal, Ellipsa, Enov Research, Gent Area, GFK-ISL, GMI, GMV Conseil, GN Research, GN Operations, Harris Interactive, Ifop, Impact mémoire, L'Institut des Mamans, Le Terrain, LH2, Linkfluence, Marketresearchnews.fr, Mica, MV2 Conseil, MSM, NETETUDES, Nomen, Numsight, Nxa-Nouveaux Armateurs, Occurrence, Opinion Way, OTO Research, Reference Fieldwork , Research Now, Reperes, Respondi, Sky Consulting, Socio Logiciels, Sorgem, SSI, Strategir, Synovate, Toluna, TNS direct, Update France, Voxco, WSA, Zed Marketing Research

The list is regularly updated at the following link:
http://docs.google.com/document/pub?id=1kWQ-mgmcGzlNEC8sq...

To contact the bureau of the association:
Guillaume Weill  François Abiven,