The Printemps des Etudes is the new annual event organised by Etudes Marketing et Opinion, created on the initiative of players of the marketing sector grouped within the Collective Recréation, and supported by leading associations of the profession (Adetem, Esomar, Irep, Syntex Etudes Marketing & Opinion, UDA).
The idea behind the event is to place content and added value for the visitors at the heart of the approach with a conference programme, feedback, and meetings with exhibitors, validated by a programme committee composed of advertisers, research institutes, inter-professional associations, and researchers.
Repères has been very much involved in the designing of this event and we shall be delighted to meet you at our stand or during one of our presentations:
. Thursday 5th April at 11:30, client case study with Danone Research and Mémoire & Marketing: Implicit Tests: Measuring the impact beyond what is stated
. Thursday 5th April at 4:30 p.m., presentation with Synafap of the results of a qualitative/quantitative study: Arguments for Retail to develop fresh catering products
. Friday 6 April at 4:30 p.m., we will be participating with TNS Sofres and Actfuture.com in the Flash Benchmark workshop (plenary session): Brand and Emotion: How to gain access to a brand's emotional value
Proposals for presentations upon registration on the site www.printemps-etudes.com, where you will be able to apply for your badge.
We wish you a beautiful Spring!