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Doing Business in an Expanding Reality

  • Paris 2024 - Pitch Vivatech: Reperes - The Lab in the Bag proposes an immersive and inclusive polysensory experience

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    The Lab in the Bag team is proud to be part of the last round of the VIVATECH Paris 2024 Challenge "Made for sharing" 

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    Laurent Loiseau, Art director The Lab in the Bag will present the project on Saturday, June 17th at 10am  (Vivatech's program here)  

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  • Immersive polysensory rooms, a new playground for market research

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    At the last Printemps des Etudes, Repères and its immersive polysensory room, The Lab in the Bag, won the Trophées Etudes et Innovations 2017 prize for innovation in data collection. The prizewinning study, “Controlling product evaluation context by using an immersive polysensory room”, was conducted in partnership with AgroParistech. It involved...

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  • IREP awards REPERES a prize for the REFLEX ASSETS® measurement method

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    At the 2nd IREP Forum on 25 April, Catherine Schutz, Associate Director at Repères, received the Programme Committee Prize for the best study or research programme.

     

    This prize, which we are very proud of, rewards the presentation: “Are your marketing actions consistent with the “reflex assets” of your brand?”

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  • An immersive polysensorial room to measure the effects of context

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    The appreciation of a product is greatly influenced by the context of its use. This is especially the case for food products, with a perception that may be impacted by such things as the place and the time of consumption, other food products consumed at the same time, the state of satiety of the consumer, and the social context. All of these variables are difficult to control.

     

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  • Do you know the REFLEX ASSETS® of your brand?

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    Research in behavioural economics and neuroscience have brought to light the fundamental role of automatisms  in consumer choices: many of our decisions are taken without resorting to conscious thought (Daniel Kahneman’s “System 1”).

    The key to the success of brands therefore depends on the creation of REFLEX ASSETS® which represent the automatisms the brand has succeeded in generating in the minds of its consumers.

    These REFLEX ASSETS® can be of different types:

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