The initiative begun at the end of 2010 by the Collective Recréation has borne fruit: the collective’s ambition was to recreate a new annual event for the market research profession, with the aim of refocusing on the quality of the content and to provide added value for the visitor.

Recréation, with its 300 members, worked in collaboration with the associations of the market study and communication sectors to define the requirements, to launch a request for proposals, and to finally choose an organiser. After consultation, the agency Empresarial was selected for the relevance of its proposal and because its values were consistent with the collective’s ambition.

The event, called “Le Printemps des Etudes” (The Spring of Market Research) is designed according to the following principles: a balance between the exhibition function of the fair and its intellectual content, an event with a great deal of added value focusing on business contacts with a wider attendance, and a prestigious venue in a central location.

The first “Printemps des Etudes” will take place on 5 and 6 April 2012 at the Palais Brogniart in tne center of Paris.

We look forward to seeing you there!