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  • Do you know the REFLEX ASSETS® of your brand?

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    Research in behavioural economics and neuroscience have brought to light the fundamental role of automatisms  in consumer choices: many of our decisions are taken without resorting to conscious thought (Daniel Kahneman’s “System 1”).

    The key to the success of brands therefore depends on the creation of REFLEX ASSETS® which represent the automatisms the brand has succeeded in generating in the minds of its consumers.

    These REFLEX ASSETS® can be of different types:

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