By continuing your visit to this site, you accept the use of cookies. These ensure the smooth running of our services. Learn more.
The appreciation of a product is greatly influenced by the context of its use. This is especially the case for food products, with a perception that may be impacted by such things as the place and the time of consumption, other food products consumed at the same time, the state of satiety of the consumer, and the social context. All of these variables are difficult to control.
Research in behavioural economics and neuroscience have brought to light the fundamental role of automatisms in consumer choices: many of our decisions are taken without resorting to conscious thought (Daniel Kahneman’s “System 1”).
The key to the success of brands therefore depends on the creation of REFLEX ASSETS® which represent the automatisms the brand has succeeded in generating in the minds of its consumers.
These REFLEX ASSETS® can be of different types:
