At the last Printemps des Etudes, Repères and its immersive polysensory room, The Lab in the Bag, won the Trophées Etudes et Innovations 2017 prize for innovation in data collection. The prizewinning study, “Controlling product evaluation context by using an immersive polysensory room”, was conducted in partnership with AgroParistech. It involved...
Immersive polysensory rooms, a new playground for market research
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