. We have published the results of a new Repères Second Life study: “Purchase Habits”, to know everything there is to know about the shopping habits of SL residents, ranging from the frequency with which they visit shops to the psychological price of clothing for avatars. You can read a complete report on the study here.

. Marie Juan Lallier has published a note in her blog "Pourquoi Second Life n’est pas une déviance ? "(Why Second Life isn’t a deviance?)

. The apéros du jeudi organised on Thursday 22 February, by Jeremy Dumont from the agency pourquoitucours gave me the opportunity to share a few thoughts about Second Life (the summaries of all the talks are available on the blog levidepoche) and especially to explain what, according to us, constitutes the three main areas of opportunity for brands in Second Life:
• communication: Second Life can enable brands to offer an experience of immersion in the values of the brand via a site presenting the brand’s platform in an interactive and fun manner,
• e-commerce: Second Life, often considered as the future of the Web, is characteristic of what could be the future of e-commerce, more human and more experience oriented,
• lastly, an area which especially interests us at Repères Second Life, this platform gives us an opportunity of offering brands protocols for the co-creation of products and services: this is a typical example of participative marketing, with creative residents who wish to express themselves and to act and whom the brands will be able to call on in order to develop their offers.