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Repères Second Life in the Media

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The announcement of the opening of our offices aroused definite interest, confirming the current appeal of Second Life and the relevance of our approach.

In the press, we had the pleasure of being interviewed by:
. Sophie Peters for Les Echos
. Jean Bernard Litzier for Le Figaro
. Tanguy Leclerc for CB News
. other interviews have been or will be done (articles not yet published) with LeMonde2, Télérama, VSD, Le Journal du Dimanche…

Our Press Communiqué also featured in different on-line newsletters: emarketing.fr, strategies.fr, Influencia, Neteconomie

Lastly, we would like to thank bloggers who mentioned the launch: SLObserver, of course, but also David Castera, Jerome Boutelier, Wangxiang Tuxing.

Lastly, during the SEMO, the French annual market research exhibition which was held on 7 and 8 November, on our stand we set up an access terminal to Second Life: our clients and colleagues, many of whom were discovering Second Life for the first time, were enthusiastic and were won over by Repères’ initiative and especially by the fascinating aspect of this new universe.

What is more, we may have found a first client for a future Repères Second Life study! This would be for a company set up in Second Life who wishes to interview its visitors. At best I expected to find a first client in 6 months or a year…

This initial feedback is particularly encouraging. It is now up to us to fulfil the expectations aroused. To do so we will dedicate more human resources to the Second Life Repères team.

The first study (self-financed by Repères) conducted among residents who have joined our panel will take place in the next few days. It will concern a first exploratory approach, the findings of which will be published.

This of course is only a beginning: the prospects in terms of studies are extraordinarily promising (access to a creative international and avant-garde community, innovation tests, visits of virtual shops…).

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