Every year the SEMO exhibition is the most important event in the survey and opinion poll industry in France, and it is an occasion for Repères to meet its clients, prospects and partners.
It is also a fine opportunity to present our latest research in methodological workshops. Whenever possible we try to organise these workshops in partnership with a client who is a user or co-designer of a method.
In recent years we have had the opportunity to present the following innovations at SEMO:
- The creation of the Emotional Monitoring method with Moet Hennessy (renovation of imaginary approaches to the brand)
- The Product Insight method (a qualitative approach that makes it possible to identify by means of a blind test all the “stories” a product conveys)
- The creation of the Home Use Blog with Danone Research, a protocol for real-time testing of prototypes, even disruptive innovation prototypes.
- The PackExpert packaging test that combines quantitative research and the memory expertise of Impact Mémoire (Memory Impact)
- The Blog’in blogosphere watch method in partnership with Ami Software
- The 2.0 approaches: Co-design and Communities
- The Heineken case study on the use of Emotional Monitoring
- Our research with Franck Saunier in the field of Video Studies (integration of non-verbal communication in the research process)
In the same vein, we will have the pleasure of presenting two workshops at SEMO 2009, with clients participating in presenting case studies:
- On Wednesday 4th November at 3:30 p.m.: The case study of an interactive and prospective co-design experiment, presented by Catherine Roty from CTIFL. This protocol, which we have now used several times in different sectors, makes it possible to generate operational disruptive innovation routes for new products and services. It is based on a collaborative consumer approach, boosted by prospective stimuli designed by the Proâme agency.
- Thursday 5th November at 3:30 p.m.: A case study on the identification and modelling of product appreciation drivers, presented with Valérie Sarkis from PEPSICO. These studies based on Bayesian networks make it possible to greatly increase the added value of product tests, especially by providing highly operational optimisation recommendations.