A new adventure is beginning for my company: Repères has just established itself in Second Life.

Repères Second Life is the 1st market survey company in this world, but not the first company to have started doing business there. Brands such as Nike, Adidas and Toyota, communication agencies such as Leo Burnett, a press agency with a permanent correspondent (Reuters) and design studios are already in Second Life…

Our presence in Second Life is therefore a necessity:

. our signature “passion for research” takes on all of its meaning there: Second Life is a new world where practically everything remains to be discovered and built,

. as its name suggests, Second Life is not just a game but it is also a true extension of reality. The avatars that explore it and live there are not virtual but are the real expressions of a part of our humanity and gaining knowledge of this is an inherent part of our research work.

As an added bonus, by creating Repères Second Life, we take full advantage of the pleasures of Second Life: discovering new things, flying, exchanging and creating new ideas and having the feeling that we are pioneers…

Attached is our press communiqué concerning Repères Second Life (This text was drafted by Marie Juan Lallier, who is my life partner and takes an active part in the development of the methodologies of Repères whilst running her own practise as a psychologist).