The development of new technologies has deeply modified the way information is gathered, namely via online access panels.
Nevertheless, for a certain number of surveys, face-to-face exchanges with an interviewer remain the optimal solution:
- when the target interviewed is not well represented by an online access panel,
- when it is necessary to show real survey materials (mock-ups or products to be tested that cannot be sent by mail),
- or when the questionnaire is too long for an online survey.
That is why at Repères face-to-face interviewing in the field still represents a high proportion of our activity and is a strategic area for us. The quality and reliability of our field work (ISO certified) is an indispensable pre-requisite which enables us to guarantee a high quality service for our clients.
Within the framework of our constant search to optimise our processes we have just taken a major step by equipping with Eee PCs and 3G connections our field researchers conducting face-to-face interviews. We are now able to conduct CAWI (Computer Assisted Web Interviews) all over France face-to-face at home or in facilities with the direct transfer of data onto our web server.
Such equipment presents many advantages:
. we follow field work in real-time and ensure quotas are complied with since they can more easily be redistributed between interviewers as they work,
. we are able to give our clients precise and reliable field research data,
. compared with classic laptops used in CAPI, the small size of the Eee PC is an undeniable advantage in practical terms for interviewers,
. lastly, compared with the studies we have conducted until now with paper questionnaires our deadlines and costs for field research have been considerably optimised.
The development of new technologies has deeply modified the way information is gathered, namely via online access panels.
Nevertheless, for a certain number of surveys, face-to-face exchanges with an interviewer remain the optimal solution:
- when the target interviewed is not well represented by an online access panel,
- when it is necessary to show real survey materials (mock-ups or products to be tested that cannot be sent by mail),
- or when the questionnaire is too long for an online survey.
That is why at Repères face-to-face interviewing in the field still represents a high proportion of our activity and is a strategic area for us. The quality and reliability of our field work (ISO certified) is an indispensable pre-requisite which enables us to guarantee a high quality service for our clients.
Within the framework of our constant search to optimise our processes we have just taken a major step by equipping with Eee PCs and 3G connections our field researchers conducting face-to-face interviews. We are now able to conduct CAWI (Computer Assisted Web Interviews) all over France face-to-face at home or in facilities with the direct transfer of data onto our web server.
Such equipment presents many advantages:
. we follow field work in real-time and ensure quotas are complied with since they can more easily be redistributed between interviewers as they work,
. we are able to give our clients precise and reliable field research data,
. compared with classic laptops used in CAPI, the small size of the Eee PC is an undeniable advantage in practical terms for interviewers,
. lastly, compared with the studies we have conducted until now with paper questionnaires our deadlines and costs for field research have been considerably optimised.<-->